In 2013, Isaac founded a company aimed at helping individuals secure apprenticeship roles, as well as another company to assist young adults with resume submissions.
During this podcast, Isaac and I discuss the value of partnerships, trust, and the maximization of strategic relationships needed for today's economy. While the "how" of completing tasks may be abundant, people now need to prioritize "whom" they can trust and who can provide added value. Isaac speaks to his company's “Nearbound strategy” which emphasizes building nodes of trust through intelligence, introductions, and influence. Canalys has recently reported that there are 28 distinctive moments on the typical buying journey. Most people only utilize 3 or 4 and businesses should strive to be present as many of those “touch points moments” for the highest levels of human connectivity.
Isaac also stresses the importance of not solely relying on automation, such as email blasts and other overwhelming marketing tactics, but instead focusing on building natural partnerships with trusted individuals. Even with the rise of artificial intelligence and algorithms, it is still crucial to invest in unique relationships that cannot be replicated. Ultimately, going deep in relationships is more valuable than going broad.
Happy Listening!
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